L02 Traditional and virtual advertising

 Traditional method

• Tv advertising
• Radio
• Cinema

Conglomerates can use this as they have the revenue from the products from their subsidiaries.

Methods are expensive.It is a good way to attract an audience to a product.

An independent company can do the same methods as a conglomerate however they don't have as much money.

Digital/virtual

Difference-Digital interpret

                   Wider audience reach

Distributed online by:

1. websites
2. social media
3. streaming platforms

It it also more quick and cheaper than distributing traditionally.

Technological convergence- technology coming together Technological convergence is getting close to Web 2.0 which helps with:

• Apps
• Communication
• Advertising

They are all different as it makes technology multifunctional

Digital Natives-A Group of society who grew up with technological advancements.

Digital Migrants-The population that had to adjust to technological advancements.

Henry Jenkins states the advancements of technology are apart of our everyday lives. this is called convergence culture.

Above the line- (Mass media/audience)Targeting every one, much more expensive.e.g.

• billboard 
• cinema
• Radio

Below the line advertising-Niche/personalised/Demographic, much more personal

• ad in magazine
• web banner advertised at specific audience
• suggested post