L04:understand the target audiences of media products

BARB-broadcasters audience research board

1. is an organization that compiles audience ratings
2. it provides the television audience service for broadcasters and the advertising industry.
3. SKY

BARB was formed in 1981 and are responsible for delivering the UK's television audience ratings for broadcasters.

1.The four ways a program can be viewed are:

• TV
• PC
• Tablets
• Smartphone

2.The most viewed channel via smartphone is 'I'm a celebrity get me out of here!'

3.The channel showing the most political programs is BBC1. e.g. an address by her majesty the queen

4.The more entertainment-based programs are on ITVe.g .Britain's got talent

RAJAR-Radio Joint audience research

1.a single audience measurement system for the radio industry.

2.in charge of measuring radio audiences

3.An example of a broadcaster that uses RAJAR is Global

RAJAR was established in 1992 and is an official body in charge of measuring radio audiences in the UK.

It is jointly owned by the BBC and the Radio Centre on behalf of the commercial sector.

Over 73% of people in the UK tune in to digital radio every week. It shows the most listen to radio channels are digital. It makes big conglomerates understand what the consumers like.

32% of adults 15+ listen to radio on tablet or smartphone. It shows the best device a radio channel should broadcast on for their target audience.