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BARB-broadcasters audience research board is an organization that compiles audience ratings it provides the television audience service for broadcasters and the advertising industry. SKY BARB was formed in 1981 and are responsible for delivering the UK's television audience ratings for broadcasters. 1.The four ways a program can be viewed are: TV PC Tablets Smartphone 2.The most viewed channel via smartphone is 'I'm a celebrity get me out of here!' 3.The channel showing the most political programs is BBC1. e.g. an address by her majesty the queen 4.The more entertainment-based programs are on ITVe.g .Britain's got talent RAJAR-Radio Joint audience research 1.a single audience measurement system for the radio industry. 2.in charge of measuring radio audiences 3.An example of a broadcaster that uses RAJAR is Global RAJAR was established in 1992 and is an official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radio Centre

 Traditional method Tv advertising Radio Cinema Conglomerates can use this as they have the revenue from the products from their subsidiaries. Methods are expensive.It is a good way to attract an audience to a product. An independent company can do the same methods as a conglomerate however they don't have as much money. Digital/virtual Difference-Digital interpret                    Wider audience reach Distributed online by: websites social media streaming platforms It it also more quick and cheaper than distributing traditionally. Technological convergence - technology coming together Technological convergence is getting close to Web 2.0 which helps with: Apps Communication Advertising They are all different as it makes technology multifunctional Digital Natives -A Group of society who grew up with technological advancements. Digital Migrants -The population that had to adjust to technological advancements. Henry Jenkins states the advancements of technology are apart of our eve